About Us
AS SEEN IN VANITY FAIR.
Hi Guys, Thank you so much for showing my small business some love. Here's a little bit about myself and how I started the brand. I’m Ella the owner and founder of MINI•MAL. After the birth of my godson Chester James, raised by his amazing mother, as a single parent, I wanted to create something for parents and
Hi Guys, Thank you so much for showing my small business some love. Here's a little bit about myself and how I started the brand. I’m Ella the owner and founder of MINI•MAL. After the birth of my godson Chester James, raised by his amazing mother, as a single parent, I wanted to create something for parents and
their children that was fashionable yet affordable. MINI•MAL is a brand created for all the neutral lovers out there. Having worked in the fashion industry for over 8 years, I found it offensive to say the least, that I couldn’t walk into a local store and pick up a child’s sweater that wasn’t covered in dinosaurs or tiaras. I’ve been running the brand for 3 years now in between working a full time job and recently renovating a house. (As you can tell, I don’t do things in halves) I’m extremely lucky and grateful to have such a talented and creative support circle around me who I owe the absolute world too.
From designs and shoot concepts to photography and baby models everything produced from MINI•MAL is created with time, love and care behind it to give your mini’s the best products.
I would like to say a huge thank you to each and every single one of you who have continued to support the brand. Whether that’s a comment or a like on our socials, an order from the website, a suggestion on new collection colours or even just a bit of love in the dms. You guys are honestly the best! I would also like to say a special thank you to all the mums and dads who’ve taken the time out of their day over the past three years to provide the brand with content on a gifting basis. Forever grateful for you.
MINI•MAL has become everything to me and is a brand for all the neutral mums and dads out there. I love nothing more than prepping and packing your orders and seeing your mini’s in my designs so when you place an order with MINI•MAL you’re not just supporting a small business but a dream.
I would like to say a huge thank you to each and every single one of you who have continued to support the brand. Whether that’s a comment or a like on our socials, an order from the website, a suggestion on new collection colours or even just a bit of love in the dms. You guys are honestly the best! I would also like to say a special thank you to all the mums and dads who’ve taken the time out of their day over the past three years to provide the brand with content on a gifting basis. Forever grateful for you.
MINI•MAL has become everything to me and is a brand for all the neutral mums and dads out there. I love nothing more than prepping and packing your orders and seeing your mini’s in my designs so when you place an order with MINI•MAL you’re not just supporting a small business but a dream.