MINI.MAL was born in 2020, founded by Ella following the arrival of her godson, Chester James.

Having spent over eight years in the creative industry, Ella wanted to create something different: a collection of fashionable, affordable clothing for little ones that parents would love just as much as their children. Inspired by Chester and raised by his incredible single mum, Ella set out to create a brand that made getting dressed a little more fun, without compromising on style or quality.

Frustrated by the lack of options beyond dinosaurs, tractors and traditional gendered designs, MINI.MAL was created with a simple vision: fashionable, affordable clothing for your mini’s wardrobes. 

As an independent small business, every piece is thoughtfully designed with love, and every order is carefully hand-packed by Ella herself.

Because we believe little clothes can make a big statement.